Text

Marketing : real people, real choices. Ninth Edition

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Availability

Detail Information

Series Title

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Call Number

658.8002373 Sol m

Publisher

New York : Pearson., 2018

Collation

594 p. ; 28 cm.

Language

ISBN/ISSN

9781292221083

Classification

658.8002373

Content Type

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Media Type

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Carrier Type

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Edition

Ninth Edition

Subject(s)

MARKETING
MARKETING -- VOCATIONAL GUIDANCE
NEW ZEALAND

Specific Detail Info

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Statement of Responsibility

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Other version/related

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