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Developing the public relations campaign : a team-based approach. Third Edition

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations

Availability

Detail Information

Series Title

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Call Number

659.2 Bob d

Publisher

Boston : Pearson., 2014

Collation

238 p. ; 24 cm.

Language

ISBN/ISSN

9780205066728

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition

Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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Other version/related

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