Integrated marketing communications : strategic planning perspectives. Fifth Edition

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Integrated marketing communications : strategic planning perspectives. Fifth Edition

Statement of Responsibility

Author(s)

Tuckwell, Keith - Personal Name

Grade (for Thesis)

Edition

Fifth Edition

Call Number

658.802 Tuc i

ISBN/ISSN

9780134270371

Subject(s)

ADVERTISING
SALES PROMOTION
Communication in marketing
CANADA
MARKETING -- PLANNING
ADVERTISING -- PLANNING

Classification

658.802

Series Title

GMD

Text

Language

Publisher

Pearson Canada

Publishing Year

2018

Publishing Place

Don Mills

Collation

451 p. ; 28 cm.

Specific Detail Info

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