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Integrated marketing communications : strategic planning perspectives. Fifth Edition

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with. KEY TOPICS: Integrated Marketing Communications: An Overview; Strategic Planning Principles; Branding Strategy; Advertising Planning: Creative; Advertising Planning: Traditional Media; Planning for Direct Response Communications; Planning for Online and Interactive Communications; Sales Promotion; Public Relations; Experiential Marketing, Events, and Sponsorships; Personal Selling; Evaluating Marketing Communications Programs MARKET: Appropriate for Integrated Marketing Communications courses

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Detail Information

Series Title

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Call Number

658.802 Tuc i

Publisher

Don Mills : Pearson Canada., 2018

Collation

451 p. ; 28 cm.

Language

English

ISBN/ISSN

9780134270371

Classification

658.802

Content Type

text

Media Type

unmediated

Carrier Type

volume

Edition

Fifth Edition

Subject(s)

ADVERTISING
SALES PROMOTION
Communication in marketing
CANADA
MARKETING -- PLANNING
ADVERTISING -- PLANNING

Specific Detail Info

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Statement of Responsibility

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