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Understanding color : an introduction for designers. Fifth Edition

THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.

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Detail Information

Series Title

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Call Number

701.85 Hol u

Publisher

Hoboken : Wiley., 2017

Collation

256 p. ; 24 cm.

Language

ISBN/ISSN

9781118920787

Classification

701.85

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

COLOR IN DESIGN

Specific Detail Info

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Statement of Responsibility

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