Text

Marketing management : an Asian perspective. Seventh Edition

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Availability

Detail Information

Series Title

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Call Number

658.802 Kot m

Publisher

Harlow : Pearson Education., 2018

Collation

845 p. ; 28 cm.

Language

ISBN/ISSN

9781292089584

Classification

658.802

Content Type

-

Media Type

-

Carrier Type

-

Edition

Seventh Edition

Subject(s)

MARKETING
Marketing -- Management
ASIA

Specific Detail Info

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Statement of Responsibility

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Other version/related

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