Text

Mass communication theory : foundations, ferment, and future. Seventh Edition

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Detail Information

Series Title

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Call Number

302.2301 Bar m

Publisher

Belmont : Wadsworth Pub. Co., 2014

Collation

408 p. ; 24 cm.

Language

ISBN/ISSN

9781285052076

Classification

302.2301

Content Type

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Media Type

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Carrier Type

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Edition

Seventh Edition

Subject(s)

COMMUNICATION
Mass media
MASS MEDIA -- PHILOSOPHY

Specific Detail Info

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Statement of Responsibility

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