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Coloring Your Brand

Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place.

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Detail Information

Series Title

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Call Number

741.6 Qiu c

Publisher

United Kingdom : CYPI Press., 2013

Collation

255 p. ; ill. ; 29 cm

Language

English

ISBN/ISSN

9781908175335

Classification

741.6

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

GRAPHIC DESIGN

Specific Detail Info

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Statement of Responsibility

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