Online Brand Communities : Using the Social Web for Branding and Marketing.

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Online Brand Communities : Using the Social Web for Branding and Marketing.

Statement of Responsibility

Author(s)

Aguilar-Illescas, Rocío - Personal Name
Molinillo Jiménez, Sebastián - Personal Name
Martínez-López, Francisco J. - Personal Name
Anaya-Sánchez, Rafael - Personal Name
Molinillo, Sebastián - Personal Name

Grade (for Thesis)

Edition

Call Number

658.8 Mar o

ISBN/ISSN

9783319248240

Subject(s)

MARKETING
BUSINESS
Electronic commerce
Information technology
Business -- Data processing
Internet advertising

Classification

658.8

Series Title

GMD

Text

Language

Publisher

Springer

Publishing Year

2016

Publishing Place

Cham, Switzerland

Collation

253 p. ; 25 cm.

Specific Detail Info

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