Text

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line

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Detail Information

Series Title

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Call Number

658.802 Kot g

Publisher

Hoboken : Wiley., 2012

Collation

282 p. ; 24 cm.

Language

ISBN/ISSN

9788126536665

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING
Social responsibility of business
Relationship marketing
Social marketing
MARKETING -- SOCIAL ASPECTS

Specific Detail Info

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Statement of Responsibility

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