Text

Strategic management and business policy : globalisation, innovation and sustainability. Fifthteenth Edition

For courses in Strategic Management and Business Policy. Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Availability

Detail Information

Series Title

-

Call Number

658.4 Whe s

Publisher

Harlow : Pearson., 2018

Collation

Unpaged p. ; 26 cm.

Language

ISBN/ISSN

9781292215488

Classification

658.4

Content Type

-

Media Type

-

Carrier Type

-

Edition

Fifthteenth Edition

Subject(s)

Strategic planning
Sustainable development
Globalization
SUSTAINABILITY

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment