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Introduction to mass communication : media literacy and culture. Updated Eighth Edition

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill's adaptive learning system, assesses students' knowledge of course content and maps out personalised study plans for success.

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Detail Information

Series Title

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Call Number

302.23 Bar i

Publisher

New York : McGraw-Hill Education., 2015

Collation

402 p. ; 28 cm.

Language

ISBN/ISSN

9780077507985

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

Updated Eighth Edition

Subject(s)

Media literacy
Mass media and culture
Radio
Mass media -- Audiences
Mass media
NEWSPAPERS
PERIODICALS
BOOKS

Specific Detail Info

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Statement of Responsibility

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Other version/related

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