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Marketing. Fifth edition

Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

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Detail Information

Series Title

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Call Number

658.8 Gre m

Publisher

New York : McGraw-Hill Education., 2016

Collation

679 p. ; 29 cm.

Language

ISBN/ISSN

9780077729028

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

Fifth edition

Subject(s)

MARKETING

Specific Detail Info

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Statement of Responsibility

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