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Edge strategy : a new mindset for profitable growth

"The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value: Product edge - How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering ; Journey edge - How to create and capture extra value by adjusting your role in supporting the customer’s journey to and through your offering ; Enterprise edge: How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers."--From publisher description.

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Detail Information

Series Title

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Call Number

658.4012 Lew e

Publisher

Boston : Harvard Business Review Press., 2015

Collation

208 p. ; 25 cm.

Language

ISBN/ISSN

9781633690172

Classification

658.4012

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING
MANAGEMENT
Strategic planning

Specific Detail Info

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Statement of Responsibility

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