Text

Basics Advertising 01 : Copywriting

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.

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Detail Information

Series Title

Basic Advertising

Call Number

659.132 Bow b

Publisher

Lausanne : AVA Academia., 2008

Collation

175 p. ; 24 cm.

Language

ISBN/ISSN

9782940373680

Classification

659.132

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

ADVERTISING COPY

Specific Detail Info

-

Statement of Responsibility

-

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