Text

Public relations as relationship management : a relational approach to the study and practice of public relations. Second Edition

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

Availability

Detail Information

Series Title

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Call Number

659.2 Led p

Publisher

New York : Routledge., 2015

Collation

362 p. ; 24 cm.

Language

ISBN/ISSN

9781138853829

Classification

659.2

Content Type

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Media Type

-

Carrier Type

-

Edition

Second Edition

Subject(s)

PUBLIC RELATIONS
COMMUNICATION IN ORGANIZATIONS
Public relations -- Management
CORPORATIONS -- PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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