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The practice of government public relations

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

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Detail Information

Series Title

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Call Number

352.7480973 Lee p

Publisher

Boca Raton : CRC Press., 2012

Collation

251 p. ; 25 cm.

Language

ISBN/ISSN

9781439834657

Classification

352.7480973

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Media Type

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Carrier Type

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Edition

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Subject(s)

UNITED STATES
Communication in politics
GOVERNMENT PUBLICITY
PUBLIC RELATIONS AND POLITICS
COMMUNICATION IN PUBLIC ADMINISTRATION

Specific Detail Info

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Statement of Responsibility

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