Text

Repositioning : marketing in an era of competition, change, and crisis

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Detail Information

Series Title

-

Call Number

659.111 Tro r

Publisher

New York : McGraw-Hill., 2010

Collation

217 p. ; 23 cm.

Language

ISBN/ISSN

9780071635592

Classification

659.111

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING
Strategic planning
Marketing -- Management
COMPETITION
POSITIONING (ADVERTISING)

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