Repositioning : marketing in an era of competition, change, and crisis

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Repositioning : marketing in an era of competition, change, and crisis

Statement of Responsibility

Author(s)

Trout, Jack - Personal Name
Rivkin, Steve - Personal Name

Grade (for Thesis)

Edition

Call Number

659.111 Tro r

ISBN/ISSN

9780071635592

Subject(s)

MARKETING
Strategic planning
Marketing -- Management
COMPETITION
POSITIONING (ADVERTISING)

Classification

659.111

Series Title

GMD

Text

Language

Publisher

McGraw-Hill

Publishing Year

2010

Publishing Place

New York

Collation

217 p. ; 23 cm.

Specific Detail Info

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