Text

Promotional marketing

Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.

Availability

Detail Information

Series Title

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Call Number

658.82 Mul p

Publisher

Abingdon : Routledge., 2018

Collation

311 p. ; 24 cm.

Language

ISBN/ISSN

9780815359951

Classification

658.82

Content Type

-

Media Type

-

Carrier Type

-

Edition

2

Subject(s)

MARKETING
SALES PROMOTION

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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