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Social media communication : concepts, practices, data, law and ethics. Second Edition

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

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Detail Information

Series Title

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Call Number

302.231 Lip s

Publisher

New York : Routledge., 2017

Collation

375 p. ; 24 cm.

Language

ISBN/ISSN

9781138229778

Classification

302.231

Content Type

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Media Type

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Carrier Type

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Edition

Second Edition

Subject(s)

Social media
ONLINE SOCIAL NETWORKS
SOCIAL NETWORKS
SOCIAL MEDIA -- LAW AND LEGISLATION

Specific Detail Info

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Statement of Responsibility

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