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Advertising next : 150 winning campaigns for the new communications age

The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising, communications, and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small, all across the world.

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Detail Information

Series Title

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Call Number

659.1 Him a

Publisher

San Francisco : Chronicle Books., 2009

Collation

399 p. ; 25 cm.

Language

ISBN/ISSN

9780811865395

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ADVERTISING
Advertising campaigns
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

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