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Advertising. Fourth Edition

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

Availability

Detail Information

Series Title

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Call Number

659.1 Jef a

Publisher

Harlow : Financial Times Prentice Hall., 2000

Collation

394 p. ; 24 cm.

Language

ISBN/ISSN

9780273634355

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

ADVERTISING
GREAT BRITAIN

Specific Detail Info

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Statement of Responsibility

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Other version/related

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