Text

People and products : consumer behavior and product design

By examining the interface between consumer behavior and new product development, this text demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

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Detail Information

Series Title

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Call Number

658.8342 Kim p

Publisher

New York : Routledge., 2015

Collation

311 p. ; 24 cm.

Language

ISBN/ISSN

9781138812253

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Consumer behavior
NEW PRODUCTS

Specific Detail Info

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Statement of Responsibility

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