Text

Strategic integrated marketing communication : theory and practice

This is a textbook which deals with all aspects of IMC from a strategic perspective. Corporate image, identity, and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this.

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Detail Information

Series Title

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Call Number

305 Per s

Publisher

London : Routledge., 2018

Collation

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Language

ISBN/ISSN

9781138058323

Classification

305

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Strategic planning
Communication in marketing

Specific Detail Info

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Statement of Responsibility

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