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Media/impact : an introduction to mass media. Twelfth Edition

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Detail Information

Series Title

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Call Number

302.23 Bia m

Publisher

Australia : Cengage Learning., 2017

Collation

404 p. ; 28 cm.

Language

ISBN/ISSN

9781305580985

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

Twelfth Edition

Subject(s)

Mass media

Specific Detail Info

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Statement of Responsibility

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