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Global marketing. Eighth Edition

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress."

Availability

Detail Information

Series Title

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Call Number

658.84822 Kee g

Publisher

London : Pearson., 2016

Collation

608 p. ; 28 cm.

Language

ISBN/ISSN

9781292017389

Classification

658.84822

Content Type

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Media Type

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Carrier Type

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Edition

Eighth Edition

Subject(s)

INTERNATIONAL TRADE
Export marketing
EXPORT MARKETING -- MANAGEMENT
EXPORTS

Specific Detail Info

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Statement of Responsibility

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Other version/related

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