Text

Principles of advertising : a global perspective. Second Edition

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Availability

Detail Information

Series Title

-

Call Number

659.1 Lee p

Publisher

New York : The Haworth Press., 2005

Collation

427 p. ; 22 cm.

Language

ISBN/ISSN

9780789023001

Classification

659.1

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second Edition

Subject(s)

ADVERTISING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment