Text

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

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Detail Information

Series Title

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Call Number

658.812 Met s

Publisher

New York : Tata McGraw-Hill., 2012

Collation

279 p. ; 24 cm.

Language

ISBN/ISSN

9780071759182

Classification

658.812

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Customer relations -- Management
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

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