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The design of business : why design thinking is the next competitive advantage

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

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Series Title

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Call Number

658.4063 Mar d

Publisher

Boston : Harvard Business Press., 2009

Collation

191 p. ; 22 cm.

Language

ISBN/ISSN

9781422177808

Classification

658.4063

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Media Type

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Carrier Type

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Edition

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Subject(s)

MANAGEMENT
Creative thinking
Creative ability in business
KNOWLEDGE MANAGEMENT
LATERAL THINKING

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