Text

Truth, lies, and advertising : the art of account planning

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Availability

Detail Information

Series Title

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Call Number

659.111 Ste t

Publisher

New York : Wiley., 1998

Collation

298 p. ; 24 cm.

Language

English

ISBN/ISSN

9780471189626

Classification

659.111

Content Type

text

Media Type

unmediated

Carrier Type

volume

Edition

-

Subject(s)

ADVERTISING
UNITED STATES
ADVERTISING AGENCIES -- CUSTOMER SERVICES
ADVERTISING CAMPAIGNS -- PLANNING

Specific Detail Info

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Statement of Responsibility

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