Text

Truth, lies, and advertising : the art of account planning

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Detail Information

Series Title

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Call Number

659.111 Ste t

Publisher

New York : Wiley., 1998

Collation

298 p. ; 24 cm.

Language

ISBN/ISSN

9780471189626

Classification

659.111

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

ADVERTISING
UNITED STATES
ADVERTISING AGENCIES -- CUSTOMER SERVICES
ADVERTISING CAMPAIGNS -- PLANNING

Specific Detail Info

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Statement of Responsibility

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