Truth, lies, and advertising : the art of account planning

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Truth, lies, and advertising : the art of account planning

Statement of Responsibility

Author(s)

Steel, Jon - Personal Name

Grade (for Thesis)

Edition

Call Number

659.111 Ste t

ISBN/ISSN

9780471189626

Subject(s)

ADVERTISING
UNITED STATES
ADVERTISING AGENCIES -- CUSTOMER SERVICES
ADVERTISING CAMPAIGNS -- PLANNING

Classification

659.111

Series Title

GMD

Text

Language

Publisher

Wiley

Publishing Year

1998

Publishing Place

New York

Collation

298 p. ; 24 cm.

Specific Detail Info

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