Creating corporate reputations : identity, image, and performance

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Creating corporate reputations : identity, image, and performance

Statement of Responsibility

Author(s)

Dowling, Grahame R. - Personal Name

Grade (for Thesis)

Edition

Call Number

659.2 Dow c

ISBN/ISSN

9780199241637

Subject(s)

Brand name products
Corporations
CORPORATE IMAGE
BRAND NAME PRODUCTS -- MANAGEMENT
CORPORATE IMAGE CORPORATIONS -- PUBLIC RELATIONS

Classification

659.2

Series Title

GMD

Text

Language

Publisher

Oxford Univ. Press

Publishing Year

2002

Publishing Place

New York

Collation

299 p. ; 25 cm.

Specific Detail Info

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