Text

Creating corporate reputations : identity, image, and performance

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Detail Information

Series Title

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Call Number

659.2 Dow c

Publisher

New York : Oxford Univ. Press., 2002

Collation

299 p. ; 25 cm.

Language

ISBN/ISSN

9780199241637

Classification

659.2

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Brand name products
Corporations
CORPORATE IMAGE
BRAND NAME PRODUCTS -- MANAGEMENT
CORPORATE IMAGE CORPORATIONS -- PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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