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Creating corporate reputations : identity, image, and performance

'Clear writing style and concise arguments... thought-provoking and extremely readable... Whether you are a manager, an academic, or just an interested general reader, Creating Corporate Reputations will offer many new insights into the important role that corporate reputation plays in the success of business' -Academy of Management Executive'Well written and interesting. Dowling does an excellent job of explaining why managers should spend time and resources to develop the organisational reputation' -Academy of Management Executive'Dowling has created a book that is widely applicable to a variety of business situations. Creating Corporate Reputations will appeal to many business and nonprofit managerial audiences' -Academy of Management Executive'Dowling has written a book offering fresh and unique insights into how managers create value both for their organisations and for their stakeholders' -Academy of Management ExecutiveCorporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.

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Detail Information

Series Title

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Call Number

659.2 Dow c

Publisher

New York : Oxford Univ. Press., 2002

Collation

299 p. ; 25 cm.

Language

ISBN/ISSN

9780199241637

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Brand name products
Corporations
CORPORATE IMAGE
BRAND NAME PRODUCTS -- MANAGEMENT
CORPORATE IMAGE CORPORATIONS -- PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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Other version/related

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