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Juicing the orange : how to turn creativity into a powerful business advantage

Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.

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Detail Information

Series Title

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Call Number

658.802 Fal j

Publisher

Boston : Harvard Business School Press., 2006

Collation

228 p. ; 25 cm.

Language

ISBN/ISSN

9781591399278

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING
Creative ability in business
MARKETING PRODUCT MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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