Juicing the orange : how to turn creativity into a powerful business advantage

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Juicing the orange : how to turn creativity into a powerful business advantage

Statement of Responsibility

Author(s)

Fallon, Pat - Personal Name
Senn, Fred - Personal Name

Grade (for Thesis)

Edition

Call Number

658.802 Fal j

ISBN/ISSN

9781591399278

Subject(s)

MARKETING
Creative ability in business
MARKETING PRODUCT MANAGEMENT

Classification

658.802

Series Title

GMD

Text

Language

Publisher

Harvard Business School Press

Publishing Year

2006

Publishing Place

Boston

Collation

228 p. ; 25 cm.

Specific Detail Info

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