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Targeted advertising technologies in the ICT space : a use case driven analysis

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

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Detail Information

Series Title

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Call Number

659.144 Sch t

Publisher

Wiesbaden : Springer Vieweg., 2012

Collation

339 p. ; 21 cm.

Language

ISBN/ISSN

9783834823953

Classification

659.144

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Computer science
Internet advertising
TECHNOLOGY IN ADVERTISING
ADVERTISING -- TECHNOLOGICAL INNOVATIONS

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Statement of Responsibility

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