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The creative economy : how people make money from ideas

Britain makes more money from music than from its car industry. Howkins explores how we can harness creativity and the industry it sustains to our interests. This book is not about information and the information society, but about basic matters.

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Detail Information

Series Title

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Call Number

658.4063 How c

Publisher

London : Penguin Books., 2013

Collation

280 p. ; 20 cm.

Language

ISBN/ISSN

9780141977034

Classification

658.4063

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Success in business
Technological innovations -- Management
Creative ability in business
CORPORATE PROFITS
INTELLECTUAL PROPERTY
NEW PRODUCTS -- MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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