Text

Purple cow : transform your business by being remarkable

This is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.

Availability

Detail Information

Series Title

-

Call Number

658.8 God p

Publisher

London : Penguin Books., 2005

Collation

144 p. ; 20 cm.

Language

ISBN/ISSN

9780141016405

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment