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Technology And Competitive Strategy : Perspectives for innovators, differentiators, followers

Competitive Strategy is a key driver of industrial growth and economic development. There has, however, been no book that expounds holistically the key role of technology in shaping and influencing competitive strategy. This book is an insightful analysis of the several ways in which technology drives competitive strategy. The book's unique contributions lie in the classification of firms based on the concept of technology pyramid and articulation of characteristic strategies of innovators, differentiators and followers. The book develops a distinctive five forces model of technology and proposes three generic technology competitive strategies. It also focuses on the linkages between strategy, technology and regulation. Multiple themes are weaved together by the myriad threads of technology in a seamless and simple manner. It is loaded with innumerable real life examples which validate the constructs. The book would inspire technologists and strategists as well as academicians and administrators to deploy technology not only for competitive advantage at firm level but also for national comparative advantage and broader socio-economic equity.

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Detail Information

Series Title

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Call Number

658.4038 Rao t

Publisher

Chennai : Notion Press., 2016

Collation

170 p. ; 24 cm.

Language

ISBN/ISSN

9781946048097

Classification

658.4038

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Strategic planning
Information technology -- Management

Specific Detail Info

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Statement of Responsibility

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