Text

Value-added public relations : the secret weapon of integrated marketing

NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book. Copyright © Libri GmbH. All rights reserved.

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Detail Information

Series Title

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Call Number

659.2 Har v

Publisher

Lincolnwood : NTC Business., 2003

Collation

314 p. ; 24 cm.

Language

ISBN/ISSN

9780844234120

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Communication in marketing

Specific Detail Info

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Statement of Responsibility

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