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Creative advertising : ideas and techniques from the world's best campaigns. New Edition

Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet. Highlights different methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including * Ways of visualizing concepts * The art of illusion and paradox * Using metaphor and analogy * Deploying shock tactics and humour Includes interviews with international professionals, providing unique insights into the working practices of top creatives.

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Detail Information

Series Title

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Call Number

741.67 Pri c

Publisher

London : Thames & Hudson., 2008

Collation

251 p. ; 29 cm.

Language

ISBN/ISSN

9780500287330

Classification

741.67

Content Type

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Media Type

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Carrier Type

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Edition

New Edition

Subject(s)

ADVERTISING
Commercial art
Advertising campaigns
ADVERTISING COMMERCIAL ART -- TECHNIQUE

Specific Detail Info

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Statement of Responsibility

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