Text

Leading digital : turning technology into business transformation

"In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow." -- From the Amazon

Availability

Detail Information

Series Title

-

Call Number

658.4038 Wes l

Publisher

Boston : Harvard Business Review Press., 2014

Collation

292 p. ; 25 cm.

Language

ISBN/ISSN

9781625272478

Classification

658.4038

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

ORGANIZATIONAL CHANGE
Strategic planning
Information technology--Management

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment