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Digital marketing strategy : an integrated approach to online marketing

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

Availability

Detail Information

Series Title

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Call Number

658.872 Kin d

Publisher

London : Kogan Page., 2016

Collation

324 p. ; 24 cm.

Language

ISBN/ISSN

9780749474706

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

INTERNET MARKETING
Social media
Strategic planning
ELECTRONIC COMMERCE -- MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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