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Actionable gamification : beyond points, badges, and leaderboards

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

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Series Title

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Call Number

005.3 Cho a

Publisher

Milipitas : Octalysis Media., 2017

Collation

499 p. ; 23 cm.

Language

ISBN/ISSN

9781511744041

Classification

005.3

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Edition

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Subject(s)

Computer games
Computer games -- Design
Design -- Psychological aspects
DESIGN -- PHILOSOPHY
MOTIVATION (PSYCHOLOGY)
USER - CENTERED SYSTEM DESIGN
DESIGN -- HUMAN FACTORS
DESIGN -- SOCIAL ASPECTS

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