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E-commerce : business, technology, society. Thirteenth Global Edition

Understanding the Vast and Expanding Field of E-commerce Laudon's E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today's tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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Detail Information

Series Title

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Call Number

658.872 Lau e

Publisher

United Kingdom : Pearson., 2017

Collation

908 p. ; 26 cm.

Language

ISBN/ISSN

9781292211688

Classification

658.8421

Content Type

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Media Type

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Carrier Type

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Edition

Thirteenth Global Edition

Subject(s)

INTERNET MARKETING
Electronic commerce
Information technology
ELECTRONIC COMMERCE--SOCIAL ASPECTS

Specific Detail Info

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Statement of Responsibility

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