Text

Cases in public relations management

Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, strategically, and practically.

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Detail Information

Series Title

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Call Number

659.2 Swa c

Publisher

New York : Routledge., 2010

Collation

388 p.

Language

English

ISBN/ISSN

9780415878937

Classification

659.2

Content Type

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Media Type

-

Carrier Type

-

Edition

1st

Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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