Cases in public relations management

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Cases in public relations management

Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, strategically, and practically.

Statement of Responsibility

Author(s)

Swann, Patricia - Personal Name

Grade (for Thesis)

Edition

1st

Call Number

659.2 Swa c

ISBN/ISSN

9780415878937

Subject(s)

PUBLIC RELATIONS

Classification

659.2

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2010

Publishing Place

New York

Collation

388 p.

Specific Detail Info

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