Text

Principles of marketing. Seventeenth Edition

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Availability

Detail Information

Series Title

-

Call Number

658.8 Kot p

Publisher

England : Pearson., 2018

Collation

734 p. ; 27 cm.

Language

English

ISBN/ISSN

9781292220178

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

Seventeenth Edition

Subject(s)

MARKETING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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