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E-commerce 2016 : business. technology. society. Twelfth Global Edition

For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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Detail Information

Series Title

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Call Number

658.8421 Lau e

Publisher

Harlow : Pearson., 2017

Collation

909 p. ; 26 cm.

Language

English

ISBN/ISSN

9781292109961

Classification

658.8421

Content Type

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Media Type

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Carrier Type

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Edition

Twelfth Global Edition

Subject(s)

INTERNET MARKETING
DIRECT MARKETING, TELEMARKETING, MULTILEVEL MARKET
Electronic commerce
Information technology
Business and Management

Specific Detail Info

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Statement of Responsibility

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