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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Buku hibah The Asia Foundation
Statement of Responsibility
Author(s)
Mauborgne, Renee
- Personal Name
Kim, W. Chan
- Personal Name
Grade (for Thesis)
Edition
Call Number
658.802 Kim b
ISBN/ISSN
9781625274496
Subject(s)
NEW PRODUCTS
MARKET SEGMENTATION
Classification
658.802
Series Title
GMD
Text
Language
English
Publisher
Harvard Business Review
Publishing Year
2015
Publishing Place
Boston
Collation
xxviii, 287 p. ; 25 cm.
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