Text

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

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Detail Information

Series Title

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Call Number

Hib 658.802 Kim b

Publisher

Boston : Harvard Business Review., 2015

Collation

xxviii, 287 p. ; 25 cm.

Language

English

ISBN/ISSN

9781625274496

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

NEW PRODUCTS
MARKET SEGMENTATION

Specific Detail Info

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Statement of Responsibility

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