Text

Digital media and innovation : management and design strategies in communication

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

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Detail Information

Series Title

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Call Number

302.23068 Ger d

Publisher

Los Angeles : SAGE., 2017

Collation

261 p. ; 26 cm.

Language

English

ISBN/ISSN

9781452241418

Classification

302.23068

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ORGANIZATIONAL EFFECTIVENESS
Digital communications
Digital media
MASS MEDIA -- MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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