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Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

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Detail Information

Series Title

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Call Number

324.73 Maa c

Publisher

Chichester : Wiley., 2011

Collation

xiv, 268 p. ; 26 cm.

Language

English

ISBN/ISSN

9781444332353

Classification

324.73

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

VOTING, ELECTIONS

Specific Detail Info

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Statement of Responsibility

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