Manuscript

Analisis pengaruh faktor pendorong attitude toward the product placement serta implikasinya terhadap attitude toward the brand dan purchase intention (suatu studi pada product placement white musk eau de toilette the body shop pada penonton drama korea goblin : the lonely and great god di Indonesia)

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Series Title

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Call Number

1313011000344

Publisher

Tangerang : Universitas Multimedia Nusantara., 2017

Collation

197 p. ; 30 cm.

Language

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

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Specific Detail Info

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Statement of Responsibility

Trihadi P. Erhan

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