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Media management in the age of giants : business dynamics of journalism

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

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Detail Information

Series Title

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Call Number

070.4068 Her m

Publisher

Albuquerque : University of New Mexico Press., 2012

Collation

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Language

English

ISBN/ISSN

9780826351630

Classification

070.4068 Her m

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Journalism--Economic aspects
Journalism--Management

Specific Detail Info

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Statement of Responsibility

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