Text

International marketing. Seventeenth Edition

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

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Detail Information

Series Title

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Call Number

658.848 Cat i

Publisher

New York : McGraw-Hill Education., 2016

Collation

xxxv, 662 p.

Language

English

ISBN/ISSN

9781259253065

Classification

658.848

Content Type

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Media Type

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Carrier Type

-

Edition

Seventeenth Edition

Subject(s)

Export marketing
International business enterprises

Specific Detail Info

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Statement of Responsibility

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Other version/related

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